ElectriCity’s campaign featuring Zara Larsson and Seinabo Sey reaches 2.5 million views
Last week, the ElectriCity project launched its viral campaign “Silent Bus Sessions”. In the campaign, the Swedish artists Zara Larsson and Seinabo Sey perform acoustic concerts in front of unsuspecting passengers on the new electric bus route in Gothenburg, Sweden. The videos have become a viral success and are expected to reach 2.5 million views on Thursday.
The ElectriCity campaign “Silent Bus Sessions” already received publicity during its recordings, when two of Sweden’s hottest artists performed on one of the buses on Gothenburg’s new electric bus route.
The campaign was launched last week with the release of four music videos. So far, the campaign has reached more than 2.3 million viewers and interest has been global, with news stories in Germany, Brazil, Japan and the US. ….